The series follows the romantic journey of Yeon Bo Ra, a celebrated love coach and successful author of romance novels, and Lee Soo Hyuk, a charming man who grapples with matters of the heart. As a discerning publishing planner, Soo Hyuk is not easily impressed and initially has a negative impression of Bo Ra. However, their lives become entangled unexpectedly, and he becomes increasingly drawn to her. Meanwhile, Han Sang Jin, Soo Hyuk's friend and business associate, heads the Jinri book publishing company.